RANG RAGE SPRINKLES PATRIOTIC CULTURAL FLAVOURS ON ITS LATEST COLLECTION | RANGRAGE
RANG RAGE SPRINKLES PATRIOTIC CULTURAL FLAVOURS ON ITS LATEST COLLECTION
Patriotism and cultural flavours have entered the fashion apparel industry like never before. Patriotic symbols, cultural threads and nationalist colours have traversed the fashion path and got into the hearts of the people. Owing to the various upheavals at the global political front, cultural jingoism has become the voice of today’s youth. The West – especially France, Russia, Canada and America – has been abuzz with patriotic fashion. The latest to join the patriotic-culture bandwagon is India. But the fashion statement that’s going to be the most fad-worthy is undoubtedly the hand-painted apparel. Imagine the beautiful combination of cultural patriotism sprinkled all over the apparels with hand-painted designs. Yes, Rang Rage is pioneering this trend.
While India is inherently a colourful country, there are four colours that truly represent its culture and values. These four colours – deep saffron, blue, green and white – are predominantly seen being flaunted by Indians in several ways. The world is right now looking up to India and for Indian youth, there’s never been a better time to flaunt the pride. Rang Rage captured this feeling onto its hand-painted apparels in its latest patriotic collection.
Cultural patriotism in modern fashion
Modern fashion has embraced cultural patriotism along with its own spin. It’s not about wrapping yourself with your national flag but keeping your base outfit patriotic while also being fun, stylish and fashionable. Rang Rage took up the quintessential tri-colours of Indian National Flag - saffron, white and green along with the blue colour of Ashok Charka – as the colour palate for its hand-painted collection. This hand-painted t-shirt collection for men, women and kids evoke strong feelings of homeland. Saffron represents courage and sacrifice; white represents peace and truth and green represents faith and chivalry. In addition, the blue colour of Ashok Chakra at the center represents the eternal wheel of law.
This kind fashion is now a sought-out trend in the light of terrorism and increasing mistrust in the world. People, especially youth, are not ashamed of flaunting a cultural and national pride since they are anxious to express their feelings of motherland. Indian students wear such nationalist fashion while studying in Western universities abroad, fans flaunt these during national games like hockey and cricket while foreign nationals wear them as a token of their visit to India.
What’s most special of this hand-painted collection at Rang Rage is a natural spirit of global collectedness. The t-shirts with Indian colours are as much representative of a global culture as much as it is of Indian spirit. The artists have taken up symbolic designs and bestowed them an extremely global touch. The objective was to not only spread the Indian values around the world through fashion but also connect the rest of the world with India.
The latest colours of national pride that are spread out in this collection have several shades of fashion statements. Sometimes, the artists have painted historical references, other times they have just brought the day-to-day Indian living in the base four colours. While the men’s collection has bolder shades of hand-painted fashion, women’s collection touches the softer aspects of cultural patriotism. The most special is easily the kids collection that beautifully depicts the smartness and curiosity of modern kids.
Do check out our cultural-patriotic collection here:
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