A NEW CUSTOMER-EXPERIENCE EXAMPLE | RANGRAGE
RANG RAGE SETS A NEW CUSTOMER-EXPERIENCE EXAMPLE !
Rang Rage set another example of walking the extra mile for its customers. While the design house is already experimenting almost every day in designs, patterns and hues, the artists keep getting more and more exposure to enhance their skills. This finally results in making Rang Rage products looking newer with each new launch. The latest step is a series of workshops that were organized for 100 odd artists at Manawar, near Indore.
A focused series of workshops was probably what these extremely talented artists had been waiting for. While they are already well-versed in their art forms, they needed a little more direction to understand a commercial value of their art. Rang Rage experts introduced these artists to the art forms and painting patterns from across the globe. The workshops focused on infusing global hues into Indian paintings and designs. Through various international painting forms, Rang Rage team made the artists realize that a little twist into their art can make it a customer-favourite product. For the first time, the artists got an insight into the choices, thinking pattern and likes of the modern customers who love hand-painted products. Rang Rage also emphasized on the importance of quality when it comes to hand-painted products. The customers of hand-painted brands usually look for three factors while buying – the details of the art; the over-all look; and durability. Rang Rage has always kept these three factors in mind while designing its products.
Another important objective of the workshops was to make the artists aware of the huge platform that Rang Rage has for them. Stories of existing Rang Rage artists further made them see a clearer picture as to how they can make a living out of their art and get recognized worldwide. (For stories of the artists, click here - http://www.rangrage.in/pages/rangrage-artists#popup/4/)
Rang Rage has always been extremely focused on enhancing customer experience of its products through innovation and experimenting. This series of five workshops only added to this objective and succeeded in helping the artists learn the nuances of hand-painted products.
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